Logan Sargeant Poster

Photoshop, 2022

Logan Sargeant is the newest american born F1 driver to the grid in a long time. When he first got his seat at Williams Racing, I was instantly pulled toward him because it's rare to see an american compete in Formula 1, as well as his helmet design being amazing. I knew I wanted to include his iconic picture in the middle so i made sure to build the whole poster around it. This poster was one of my first sports posters and I was playing with lots of new tools, such as brightness and contrast. Along with brightness and contrast, I tried messing around with the typography of "Williams" because I wanted the full name but only had the W.